4:30PM - 7:30PM

Close out the day with a free live concert on the Main Stage at the TLU Library Lawn. Amanda Solis kicks things off with a Selena tribute, then it’s “Puro Parti” time when Chingo Bling hits the stage, and Texas Hip Hop legend headliner Baby Bash closes out the night.

Open to all ages, no ticket required. Grab a spot on the lawn and stick around for the whole show!

10AM - 4:30PM

Classics. Trucks. Lowriders. Motorcycles. All rides welcome! Registration is free, and the top 3 crowd favorites walk away with trophies plus a share of $1000 in cash.

The first 125 people to register get a festival swag bag, t-shirt, food voucher, and more! To register, click the link below.

Awards @ 4:00pm

10AM - 7:30pm

Shop more than 100 vendors at the Más Amor Fest Vendor Market, featuring local businesses, artists, food, clothing, handmade goods, community organizations, and more!

VENDOR REGISTRATION IS CLOSED

All vendor spaces are filled for 2026. Thank you to everyone who registered and helped make this our largest vendor market yet!

8am - 5:30PM

TLU Men's Soccer is excited to host the 1st Annual Más Amor Fest co-ed adult soccer tournament (16+) at Authur Gustafson Soccer Complex. All proceeds go to support TLU Men's Soccer.

The tournament is open to players ages 16+. You can register a full team or sign up as an individual player and we’ll help connect you with a team.

For more tourney information and to register, click the link below.

10AM - 4:30PM

Watch 11 muralists create original artwork live throughout Más Amor Fest! Stop by, meet the artists, check out their work, and see the murals come together throughout the day.

2026 MURALIST LINEUP

@easesider
@ostenart
@optek_art
@jennel025
@rey_feo_sprays
@nomas_arte_studios
@_kingkremer
@historywritteninart
@paulgarson3
@cynthphony
@danthropology

10AM - 4:00PM

Enjoy live performances throughout the day at Más Amor Fest! Our 2026 Live Music Showcase features local and regional musicians, bands, mariachi, folklórico, and dance groups performing across two stages.

2026 LIVE MUSIC SHOWCASE LINEUP

Ice
Lonestar Lions
La Jaly
Variantes del Ritmo
Autumn Michele and the Pearls
Puro Galacticos
Thank You Steez
Social Ice
Joey Freco
Jes Latino
Locita
Danza Chichimeca
Ballet Folklórico de la Rosa
Danza Guadalupana
AJB Starlettes
AJB Mariachi
TLU Mariachi
Seguin High School Mariachi Matador

10AM - 4:30PM

Join us as we honor the men and women who have served our country during Más Amor Fest!

Veterans, active-duty service members, military families, and the community are invited to enjoy a day of live music, local vendors, food, cultural performances, and family-friendly activities.

This year, we are proud to welcome Jacob Norotsky from Wounded Warrior Project as a guest speaker. Veteran organizations and community resources will be on site throughout the day.

Veterans will also have access to a Veterans-Only Lounge with free food and drinks, provided by the seguin DAV. A space to relax, connect, and enjoy the festival.

10am - 4:30PM

Bring the whole family and spend the day making memories at the Más Amor Fest Kids Carnival hosted by the TLU Student Affairs department! Kids can enjoy free inflatables, games, face painting, crafts, temporary tattoos, and other activities throughout the festival.

The Kids Carnival is free and open all day, so be sure to stop by and join the fun!

10AM - 4:30PM

In collaboration with Seguin ISD, we're proud to present the First Annual Más Amor Fest Art Competition!

Participating educators and their classes will curate original art collections that will be displayed on the walls of the Blumberg Memorial Library at TLU during the festival. Festival attendees are invited to explore each display and cast their vote for their favorite collection. The educator whose class receives the most votes will be awarded a $500 cash prize!

Interested in entering? Send us a message or contact us directly at cmasmasa@gmail.com or 830.372.6073.

Awards @ 4:00pm